Welcome to Creative Sweets

Local & International Brands

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Importers & Distributors

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Our Brands


With many years in the importing & distribution industry, Creative Sweets made the decision to launch their own brand. After observing market trends over a long period of time the decision was made to launch King Candy in 2014. The King brand consists of top quality jellies available in bulk bags and tubs, as well as variety of candy and toys.

All King products are produced in a factory that uses advanced technology in their productions process, the manufacturer has become one of the most trustworthy producers within the international market. The product is manufactured in Turkey and all products are Halaal certified.

King jellies are made using real fruit juices as well as natural pigments which are obtained through plants, to ensure that only top quality products are produced for consumers in the South African market. Creative Sweets in conjunction with the manufacturers are constantly working together to ensure that the most innovative products are produced for South African consumers.

The range includes liquorice ropes both short & long, jellies ranging from scary googly eyes to cute heart shaped jellies, whatever the taste of the consumer you will more than likely find a suitable product, amongst an abundance of flavours, in the King range.


Zed Candy is the brainchild of two Irish entrepreneurs: Brendan Roantree and Donal Kavanagh. Having gained many years experience in the confectionery industry, the duo decided on board a turbulent flight from Australia that they would start up their own company making bubblegum, and so late one night, high over the waves of the Indian Ocean Zed Candy was born.

In 1999, Zed Candy was opened for business. Calling on the manufacturing experience gained by Brendan and the imagination and designs of Donal the company grew from strength to strength introducing the world to new concepts in gum with exciting graphics, unimaginable characters and an assortment of extreme and exciting flavours to compliment the milder ones. A growing company needed a bigger manufacturing site and in 2001 Zed Candy acquired Leaf Ireland Ltd., where the range continued to grow. Leaf Ireland was set up in 1959 by the Leaf family to satisfy a European taste for Bubblegum that had emerged after World War 2, during which the Europeans developed a liking for this new bubblegum taste from the US. Today Zed Candy distributes a range of confectionery to 25 countries worldwide.

Most famous for their Jawbreakers – a serious piece of hard candy with a gum centre that is available in a variety of sizes from Mini Jawbreaker to Jumbo Jawbreaker right up to Mammouth Jawbreaker (also known as the 8 hour challenge) and flavours ranging from the ever popular Strawberry Jawbreaker, the Super Sour Jawbreaker and the devilishly hot Fireball Jawbreaker. Jawbreaker features as the elusive prize in Cartoon Network's cartoon Ed, Edd & Eddie, where it seems that they just cannot get enough of the jawbreaker. At Zed Candy they are committed to coming up with new, exciting products with extreme flavours to thrill our customers and keep them wanting more of our great flavours.

Established in 1995, in Sefakoy, Turkey, in a 450 square meter indoor facility Kervan Gida is now one of the leading manufacturers and exporters of confectionary products in Turkey.

The company’s aim is to focus on producing top quality, as well as innovative products, by using advanced technology in their productions process. Kervan Gida has become one of the most trustworthy producers within international candy markets regarding food safety. All products produced in its factory are halaal certified.

Creative Sweets is proud to be the importer in South Africa of Kervan’s signature brand, Bebeto. The Bebeto range caters for all ages, from fun and exciting jelly sweets with toys inside, to delicious fruit bites with yoghurt.

In 1926 chocolatier Pierre Draps Sr started to create heavenly pralines in his “family” atelier in Brussels, Belgium where he supplied the local delicatessen stores. In 1937 Pierre Draps Sr passed away and his four young children took over the family business. It's from here where the brand started to expand globally.

In 2008, Godiva was sold to Yıldız Holding based in Istanbul, Turkey, which is the owner of Ülker group and the largest consumer goods manufacturer in the Turkish food industry.

The modern Godiva experience encompasses much more than the classic handcrafted chocolates that its best known for. The Godiva Chef Chocolatiers are continually challenged to create masterpieces out of the world’s finest cocoa beans, ensuring that every Godiva chocolate is a delight for all the senses.
Godiva's global presence has increased rapidly over the years and entered the South African market in 2018.


Ülker Bisküvi launched its operations 70 years ago in a small workshop in Eminönü, Istanbul, with only six or seven boilers, a small oven and three employees. Yet it is now the flagship of Yildiz Holding by both sales volume and profitability. Ülker products are exported to over 100 countries making South Africa one of their most recent.

Today Ulker has 5400 products in 41 different categories with 300 sub-brands. The core products are biscuits, cookies, crackers, and chocolates, although Ülker has expanded to other product categories.


Quality Local & International Brands

We strive to import & distribute premium local & international brands into the retail sector, and are constantly observing market trends.